Legal

Privacy Policy

Effective Date: October 23, 2026

Clovely ("we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application.

1. Information We Store and Collect

Information You Provide Directly:

• Account Data: Name, age, gender identity, sexual orientation, email address, phone number, and account credentials.
• Profile Data: Photos, lifestyle preferences, personality traits, religious/political affiliations, relationship goals, and answers to onboarding prompts.
• Audio Data: Voice notes recorded for profile anchors, onboarding questions, and in-app messaging.
• Communications: Messages, audio exchanges, and feedback submitted to our support team or AI/Human Relationship Coach.

Automatically Collected Information:

• Location Data: Geolocation data (with your permission) to provide local match recommendations and distance filtering.
• Device & Usage Data: IP address, device ID, operating system, app crashes, and feature interaction metrics.

Third-Party Verification Data:

• Identity Verification: ID verification is optional. If you choose to verify, our partner Stripe collects a photo of your government-issued ID and a selfie, and compares your face in the selfie with the photo on the ID (biometric data) to confirm they match. Stripe handles this under its privacy policy. Clovely does not receive or store your ID images or selfie; we only receive the result (for example, verified or not verified) and use it to mark your account as verified and help keep the platform safe.

2. How We Use Your Information

We use your information to:

• Create and manage your user account.
• Calculate compatibility scores and display profile matches.
• Facilitate voice messaging, photo reveals, and chat interactions.
• Power AI-driven relationship coaching insights and check-in prompts.
• Prevent fraud, enforce our Terms, and maintain platform safety.

3. AI Coaching Feature & Personal Data Processing

To power our AI coaching feature and deliver contextual advice, conversation starters, and relationship guidance, we process specific user and match data:

• Contextual Data Collected & Used: When you interact with or receive prompts from the AI coaching agent, we may process your first name, age, general location, and personality traits (including profile quiz responses, tags, and onboarding answers), alongside the first name, age, location, and personality traits of your matches, along with the messages and voice input you send to the coach.
• Purpose: This data is combined to generate tailored recommendations and personalized insights unique to your interactions and match dynamics.
• Third-Party AI Subprocessors: Contextual data sent to the AI coaching agent is transmitted securely to Anthropic, the third-party AI service provider that powers the coach. Anthropic processes this information strictly to generate responses for your session and is contractually prohibited from using your personal data or match data to train its public or foundational AI models.

4. Data Sharing & Privacy Controls

• With Other Users: Profile details, public voice notes, and revealed photos are visible to potential matches according to your app settings and interaction flow.
• Human Coach Reviews: Live coaching is coming soon. Once it is available, if you explicitly opt to use the "Coach Check-in" feature, you are responsible to supply relevant conversation texts to authorized coaching staff. We do not automatically grant coaching staff full access to your complete historical chat logs.
• Service Providers: We share data with trusted vendors who perform services on our behalf (e.g., cloud hosting, payment processing, customer support tools, AI processing infrastructure).
• We Do Not Sell Your Data: We do not sell your personal data or audio recordings to third-party advertisers.

5. Automated Processing & Algorithms

We process the information you provide (such as profile preferences, onboarding answers, personality traits, and interaction data) using automated systems and algorithms to calculate compatibility scores, generate match recommendations, and feed AI coaching features. You can update or change your underlying preferences in your app settings at any time to adjust your results.

6. Data Retention & Deletion

• We retain your information as long as your account remains active.
• You may request account deletion at any time directly through the App settings or by contacting support@clovely.co. Upon deletion, your profile, messages, audio recordings, AI coaching history, and match history will be permanently deleted from our primary servers.

7. Security

We implement industry-standard administrative, technical, and physical security measures to protect your personal data and audio files against unauthorized access, loss, or disclosure.

8. Contact Us

If you have questions or concerns about this Privacy Policy or your data, please contact us at:

• Email: support@clovely.co
• Company Name & Address: Clovely Inc. 43200 Business Park Dr. Temecula, CA 92590